Photography with a capital P

Photography is the science, art, application and practice of creating images. Poetically put, a photography is a moment held in time, that generates a response in the viewer, be it disgust, admiration, nostalgia, remembrance or a myriad of other emotional or logical responses. A photographer is then, the person who takes photographs, or as the…

New York, London & Milan… The bare essentials

The best summary to garner all the intel and tips to revamp your wardrobe according to the season’s trends.

NYFW – Nostalgia of Excess

The most complete trend report of the New York Fashion Week you will ever read!

Paris Haute Couture Fashion Week – Trend Legacy

First part of trends viewed during the Paris Fashion Week runway shows

The Fashion Calendar and its new addition

The festival season is the new presentation to pay attention to, apart from the big four fashion weeks.

How do different Business Calendars affect Trend Forecasting?

Different business calendars have different needs in regards to trend forecasting. The immediacy or depth of the trend study requires a tailored report for each brand.

H&M is upping the stakes to better compete against Zara

The brand faces a future loaded with changes if they truly aim to compete against Zara through their newly announced new branch: Arket